What's in the course?
01
Outbound
- Persona workbook
- Mastering talk tracks
- Interviewing customers
02
Metrics
- 13 metrics to measure
- Workbook: Reporting and analytics
- Workbook: Business reports
- Workbook: Test tracking
03
Sequence
- Sequence structure: Aggressive
- Sequence structure: Professional
- Sequence setup
04
Cold Email
- Frameworks
- Subject lines
- CTAs
- 1st email
- Chat GPT prompts
- Chat GPT personalization (The PS)
- Chat GPT personalization (1st Email)
- Chat GPT email templates
- Chat GPT cold email examples
- Bump emails
- Close/lost re-engage
- Past customers
05
Deliverability
- Best practices
- Not landing in SPAM
- Metrics to measure
- Tools and resources
06
- Frameworks
- Connection requests
- 1st message
- 2nd message
- 3rd message
- Voice notes
07
Cold Calls
- Frameworks
- Openers
- Questions
- Closing
- Discovery
- Objection handling
- Voicemails
08
Video
- Best practices
- Frameworks
- Examples: Scripts
- Examples: Mini demos
09
Selling
- Persona workbook
- Mastering talk tracks
10
Discovery Calls
- 10 common mistakes
- Call structure
- Agendas
- First question
- Preparation
- Questions to learn more
- Process questions
- Differentiating your product
- Question strategy and tactics
- Storytelling
- Next Steps
- Multi Threading
11
Demos
- 8 common mistakes
- Demo structure
- Call preparation
- Agendas
- Slide decks
- Before showing a feature
- After showing a feature
- Differentiating your product
- End of demo questions
- Multi Threading
- Next steps
12
Multi Threading
- 4 core strategies
- Persona mastery
- Preparation
- Building trust
- End users
- Decision makers
- Multi threading framework
- Partnering with champion
- Mutual action plans
- Emails
13
Late Stage
- Working with your champion
- Executive demos
- Referrals
14
Negotiation
- Sharing price on the first call
- Proposals and visuals
- Discovery questions
- Negotiation strategies
- Multi year commitments
- Objection handling
- Talk tracks
15
Email Templates
- Post discovery call
- Post demo
- When you get ghosted
- Providing value
- Multi threading
- Exec emails
16
Exercises
- Discovery
- Demos
- Deal reviews
- Working with your boss
- Resources